My Top 3 Adverts

Following our most recent assignment within our latest project we have been chosen to choose our top 10 television adverts, which we were then told to narrow down and annotate to out top three adverts.

1. The T-Mobile Parking Ticket

This video made it into the top three because, although, I believe, it does not follow a realistic narrative as it is not something you expect, or see happen often, the characters and actors themselves are real and not animated, meaning the advert is a realistic advert. However, the advert does have a humorous tone to it which you do not necessarily sense from the beginning of the advert. Less noticeable in the advert is the soundtrack to it, which is called "Money For Nothing" by "Dire Straits" (according to the comments). This song plays throughout the advert and picks up in volume towards the ending, suggesting something may happen with the mild tension built up with the change in music. The song title itself - "Money For Nothing" - also fits perfectly with the video, as towards the end we realise that the parking ticket's were all fake and contained money, rather than a fine.

Located throughout the adverts are some comical quotes, such as "One foot. Excellent", "If you've got an issue, here's a tissue" and "Boom. Welcome to Brighton". It's the comedy in these quotes which can make them memorable, which, in themselves make the advert memorable meaning the advert has achieved the goal to successfully advertise the product.

2. Don't Judge So Quickly

Now personally I think this advert is brilliant! I still laugh every time I see it. The advert is quite cleverly scripted and is mainly made humorous by the camera angles and facial expressions apposed the dialogue itself, although it is the one line in the dialogue which works with the camera angles and facial expressions to make the advert humorous. I believe the whole advert could be silent, with just the one line at the end and still have the same humorous effect to it. The line it is which I am referring to is at the end of the advert, "Well that killed him", the fact that the medical work is holding the defibrillators without realising scenario in which he is in, his face after realising too also adds to the humorous scenario already acquired by the previous events.

The comedy in this advert is key to the advert's selling point, if you can remember an advert is funny, or the funny part to an advert then the chances are you will remember what the advert is selling, meaning the advert has done it's job. I believe juxtaposition has been used in this advert, as mortgage is being advertised which is often seen as quite a serious subject, but comedy, a less serious subject is being used to advertise the mortgage.

3. Yeo Valley Advert

The reasoning for choosing this advert is because it is one of those adverts which is either stuck in your head or an advert which you would want to show someone else, simply because of the creativity involved in it, I think the creating of their own, catchy, rap is brilliant. The advert also contains comical aspects within it, such as the owl head bobbing scene, alongside the tractor push-up scene. From the beginning you expect the advert to be advertising yoghurts, therefore being aimed primarily at the younger generation. However, the advert goes on to not only advertise their products, such as milk, but also the company itself, with possibilities that they might have a larger product base than first expected to some.

The advert itself is a success because it grabs the users attention, if you were in a different room to the one which the advert was on you may feel inclined to enter the other room to see the advert, or you may overhear the advert and have it going around in your head all day. Results like these make the advert successful because if you can remember the advert, or part of the advert (such as a snippet of the song) then the likely-hood you can remember the product it was advertising is increased.